If pennies dropped every time I have wasted my time scrolling through Instagram reels while I am expected to work, I would be a billionaire. It seems like Reels, Shorts, and TikTok have become my escape from reality. Anytime I do not want to work, I end up burying my face in these bite-size fun videos.
Now, I know I am not the only one.
A study shows that 57% of Gen Z users prefer short-form content to long-form videos and tutorials. Moreover, 73% of the consumers learn about new services or products through these short-form videos. The number of avid viewers is so high that YouTube Shorts alone generates more than 70 billion views daily.
These numbers mean the business of “attention” is more profitable than any other business. The rise of short-form video content over the years is also linked to affordable residential internet that is much more powerful, loads videos faster, and has low buffering time. Internet service providers like Xfinity offer affordable Xfinity Bundles so that anyone can create video content or enjoy videos.
So, if you have a business, thinking of starting a brand, or want to become a brand, video is your sole surviving currency. To give you a head start in your editing journey, here is a list of the best video editing apps that are easy to use and don’t charge an outrageous user fee.
CapCut
- Available On: PC (Windows and macOS), Android, and iOS.
- Price: Free version available with limited features.
- Best Features: Easy-to-use, free and paid templates, background music, auto subtitles, font generation, transitions, video effects, filters, motion graphics, and text animations.
- Recommended For: Social media managers, influencers, beginners trying to learn editing, and small brands with a limited budget.
CapCut is one of the simplest yet most refined video editing tools available in the market. This editing tool comes with simple templates that are created and shared by users. Anyone can simply use these templates to create their own video. The best thing about these templates is that they are simple to use and can be used for idea generation and seeking inspiration.
InShot
- Available On: Android and iOS.
- Price: Free version available with limited features.
- Best Features: Templates, user-friendly interface, editing tools, background blur, video reversal, speed control, slow-mo, collage maker, video crop, transition, video duplication, and freeze frames.
- Recommended For: Social media influencers, mobile video editors, beginners in the editing field, and small brands.
InShot is one of the best mobile video editors for beginners. This app is free and comes with an audio library as well as trending video templates. If you are a social media influencer with no prior knowledge of editing, you can simply check out templates and edit your video hassle-free. While this app is ideal for beginners, anyone can benefit from this because of its clean and professional finishing.
Adobe Premiere Rush
- Available On: PC (Windows and macOS), Android, and iOS.
- Price: Free version available with limited features.
- Best features: Drag-and-drop editing, audio refinement, video color adjustments, title customization, transitions, speed adjustment, audio editing, video editing, social sharing, unlimited free exports, built-in audio and music library, personalized animated titles, and cloud storage.
- Recommended for: Film students, YouTubers, professional video editors looking for a quick fix, and social media influencers.
Adobe is one of the most loved brands when it comes to designing and editing. So, when you see Adobe in front of any video editing app, you can be sure about its quality and finishing. As a beginner, if you are looking for professional video finishing without pro-level skills, Adobe Premiere Rush is a perfect pick for you.
Final Cut Pro
- Available On: Macs and iPadOS.
- Price: Free 90-day trial and $299.99 one-time purchase.
- Best Features: Video trimming, clip chopping, Extending or shortening clips, roll edits, slip edits, slide edits, split edits, adding 2D and 3D titles, video blurs, glows, 360° effects, 360° motion graphics in motion, and more.
- Recommended For: Professional video editors, big brands, filmmakers, film students, and individuals who like to experiment with editing.
For all iOS users, Final Cut Pro is the best and most used editing app. This is a perfect app for professional film students and professionals. Most of the social media influencers, as well as YouTube content creators, use Final Cut Pro because of its diverse features and clean finishing. The only downside is that Final Cut Pro is a paid tool. However, with just a time fee of nearly $300, you can edit countless videos without ever paying again.
iMovie
- Available On: Macs and iOS devices (iPhone and iPad)
- Price: Free
- Best Features: Video editing, audio editing, transitions and effects, creating professional-looking trailers, immersive 360° video editing, color match, closed captions, motion graphics, audio effects, 2D and 3D titles.
- Recommended For: Professionals who want to create professional‑looking videos without an editing degree, beginners who are getting started and have no prior knowledge, film students and educators who like to explore new tools, and individuals in the video business especially YouTubers.
Another video editor for iOS users, iMovie offers the perfect start for the editors who do not want to spend $300 on Final Cut Pro. iMovie was launched as a simple video editor for home videos. Now with many updates, multiple filters, and many features, iMovie is known as one of the most loved video editors among immatures and professionals.
The popularity of the video content is on the rise. To match this popularity, tech companies are now launching editing tools with AI features as well. You’re encouraged to explore more to find video editing services with advanced features that fulfills your needs.
